New Market Launch for Consumer
Tech E-commerce Brand.
Cracking the Italian market – how OOONO drove traffic & brand visibility
The activation was highly successful with impressive and impactful results.
A total of 75 top-tier organic PR placements were secured with an estimated 3.1 million views – contributing significantly to the campaign’s reach and achieving a significant digital presence for OOONO. The partnership with influencers further extended the brand’s reach and built trust with the audience, generating 6.75K social shares and engagements, revealing high audience interaction.
OOONO claimed an impressive 87% share of all media coverage, compared to, and surpassing key competitors. The campaign significantly improved OOONO’s search engine rankings with branded keyword searches showing substantial growth and providing a strong basis for brand recognition and website traffic. Further to this, OOONO saw an improved website authority with its Domain Rating increasing from 0-8.
Overall, the campaign incorporated PR, influencer marketing, and advertising, leading to Tier 1 press coverage, heightened brand visibility, and strong SEO rankings. OOONO’s dynamic approach allowed it to outshine competitors and establish a solid presence in the Italian market, setting the stage for further growth and success.
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