Reading Time: 7 minutes The reputation of your brand has a direct impact on your company’s success. If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy. But how can you keep track […]
Reading Time: 8 minutes If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concered about the security of your data, you’ve probably asked yourself: “Can I delete my online presence?” Performing a Google search of your own name will have you […]
Reading Time: 8 minutes In today’s digitally-charged world, online reviews can make or break a brand. Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on […]
Reading Time: 2 minutes The team at Digital Trails welcomes the exciting news of being selected as a finalist in the ‘Best use of PR in a search campaign’ category, at the 2020 UK Search Awards.
Reading Time: 3 minutes Digital PR and content marketing have become the key to increasing consumers’ awareness of a brand.