Author: Digital Trails


America’s Unique Halloween Costume Trends in Every State

On the one day of the year you can don any costume and be anything you want to be – what would you choose? Here's some inspiration from America's 2023 Halloween costume trends: Vermont is home to the most unusually

Digital Trails 16 October 2023
Online Reputation Management Online Visibility

8 Free Online Reputation Management Tools You Need

The reputation of your brand has a direct impact on your company’s success. If someone

Digital Trails 16 April 2021
Online Reputation Management Online Visibility SEO

Can You Delete Your Online Presence?

If you’ve ever performed a Google search, opened up an email account, or bought something

Digital Trails 13 April 2021
Online Reputation Management Online Visibility Review Management SEO

How to Remove Bad Reviews on Amazon

In today’s digitally-charged world, online reviews can make or break a brand.  Online powerhouses such

Digital Trails 13 April 2021
Online Reputation Management Online Visibility Review Management

How to remove bad reviews from TripAdvisor

Bad reviews from TripAdvisor customers can have some drastic repercussions on the success of your

Digital Trails 26 March 2021
Online Reputation Management Online Visibility

Can Your Online Presence Help Your Job Search?

In this modern era of Google search, social media, personal websites and blogs, it’s very likely that your online persona will be carefully reviewed by employers.

Digital Trails 12 March 2021

Tips to make the most of your digital marketing internship

by Francesca Wild Entering the job market at the best of times is hard. But

Digital Trails 11 November 2020
Digital PR News

Best use of PR in a search campaign

The team at Digital Trails welcomes the exciting news of being selected as a finalist in the ‘Best use of PR in a search campaign’ category, at the 2020 UK Search Awards.

Digital Trails 21 October 2020
Online Visibility

How can you measure online visibility?

Online visibility is essential. But do you know how to measure it accurately? Here’s our tips on the most important metrics needed to measure online visibility.

Digital Trails 24 September 2020
Online Visibility SEO

What is your online presence and how do you build it?

If you’ve just started your business or have recently decided to take your business online,

Digital Trails 21 August 2020
Online Visibility

How to increase visibility for your e-commerce business

To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.

Digital Trails 17 August 2020

Freelance SEO Consultant

*No Recruiters please Only UK based applicants will be considered Please email [email protected] to apply

Digital Trails 2 August 2020
Online Reputation Management Review Management

How to remove bad Google reviews of your brand

A bad Google review can be a tough pill to swallow for any business owner. Luckily, there are actions you can take if you feel that your company has received an unfair or fake view. Unfortunately, the process isn’t as easy as simply clicking “Delete”.

Digital Trails 14 May 2020
Online Visibility

How to Create Online Visibility for Your Brand

Brand visibility is a brand and its offering’s presence in a consumer environment.  This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.

Digital Trails 30 April 2020
Online Reputation Management

Can you remove your name from Google search results?

Whether you’re a business owner, on the hunt for a new job, or simply want to take control of your online presence, it’s likely you’ve wondered how to remove your name from Google search results.

Digital Trails 28 April 2020
Online Visibility

10 Steps to Create and Maintain a Positive Brand Image

A positive brand image is essential for any business’ success. Even the slightest bit of bad press can have a detrimental effect on your bottom line.

Digital Trails 27 April 2020
Online Reputation Management

How to prevent and react to reputation crises

Do you think you’re immune to a reputation crisis? Think again! All companies should be aware of how to manage any issues that arise with their online reputation, as well as problems that arise from potential business, sales and profits.

Digital Trails 26 March 2020
Online Reputation Management

What are the benefits of doing online reputation management?

Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.

Digital Trails 5 December 2019
Digital PR Online Visibility

How does digital PR help your brand’s online visibility

Digital PR and content marketing have become the key to increasing consumers’ awareness of a brand.

Digital Trails 5 December 2019

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