Product PR
boost for key
trading periods
Feature your products in key gift guides and shopping advice articles to boost sales performance in key trading periods
Sometimes all you need is a little product PR boost in the right press to supercharge your sales.
We’ve all been there: summer sale, back to school, school holidays, Christmas, back to the gym, Valentine’s Day, Mother’s Day, festival season, BBQ time, Father’s Day – the list goes on. Your customers are looking for a gift, a personal purchase or savings on their favourite items. But how do you choose what’s right among the countless products, marketing campaigns and channels? At times we all need a nudge in the right direction and that usually comes in the form of trusted editorial advice. It helps narrow down the search, highlight product features and benefits, show beautiful images, offer endorsement by experts and send customers directly to your product page.
We help you with product placement
We work with online D2C and marketplace retail brands selling amazing products customers want to buy or gift. We leverage trusted media voices to endorse your products, feature them at the right time and encourage customers to purchase.
By mixing traditional PR and media relations with data-driven analytics we can track performance from awareness, right down to purchase.
Our expertise and relationships built over the years with key shopping editors in 20 countries means your product is one step away from being in multiple touch points ahead of that peak trading season.
Product Placement Specialists
automotive, gifting, gadgets, personal care and many other industries.
Digital Trails blends brand, product and e-commerce performance.
We’re not your traditional product placement PR agency.
We don’t stop at bragging about the reach of the media outlet featuring your product in a gift guide or product round-up.
We analyse views, social shares and amplification. We use Google Analytics to to track new user acquisition, direct and referral traffic, brand search increases and e-commerce sales performance. In essence, we don’t just focus on output, but track the performance of your campaigns and understand how they’re contributing to sessions, sales and your company’s bottom line.
We understand both
shopper and
media seasonality
Some products are evergreen and can be promoted year-long. Others are seasonal and the media will focus on them within specific time frames. Then there are lead times to consider. Did you know journalists start writing about Father’s Day three months in advance? Or that planning for Christmas product features starts in July?
You can have the most amazing product but if you don’t respect media lead times, your last-minute product promotion will fail to generate the visibility it deserves.
How we have accelerated our
clients' success with
1000s of Product PR placements
Product PR boost services
have to say
Testimonials
We saw some great results from working with Digital Trails, both in terms of new customers driven to the web shop and the way we were portrayed in the media.
We were very much impressed with Digital Trails’ international capabilities and the weight of some of the results achieved, building thought leadership and consolidating our position in the market.
Despite the challenges of the global pandemic, the Digital Trails team rolled up their sleeves and delivered an impactful campaign that drove a great deal of visibility to our newly launched website.
Digital Trails certainly delivered what they promised. Our team was positively impressed with the media attention the campaign received from high-calibre publications.
Drop us a message!
Want to see how we can supercharge your Digital PR efforts?
Get in touch!
