Product PR
boost for key
trading periods

Feature your products in key gift guides and shopping advice articles to boost sales performance in key trading periods  

product pr boost for key trading periods

Sometimes all you need is a little product PR boost in the right press to supercharge your sales.

We’ve all been there: summer sale, back to school, school holidays, Christmas, back to the gym, Valentine’s Day, Mother’s Day, festival season, BBQ time, Father’s Day – the list goes on. Your customers are looking for a gift, a personal purchase or savings on their favourite items. But how do you choose what’s right among the countless products, marketing campaigns and channels? At times we all need a nudge in the right direction and that usually comes in the form of trusted editorial advice. It helps narrow down the search, highlight product features and benefits, show beautiful images, offer endorsement by experts and send customers directly to your product page.

We help you with product placement

In your category's top media titles and shopping columns

We work with online D2C and marketplace retail brands selling amazing products customers want to buy or gift. We leverage trusted media voices to endorse your products, feature them at the right time and encourage customers to purchase.

By mixing traditional PR and media relations with data-driven analytics we can track performance from awareness, right down to purchase.

Our expertise and relationships built over the years with key shopping editors in 20 countries means your product is one step away from being in multiple touch points ahead of that peak trading season.

Get your product in front of customers at the right time

Help customers find you and more easily by featuring in high-traffic media outlets

Promote your product through third-party trusted endorsement

Product Placement Specialists

with experience in tech, travel, home & interiors, fashion, mobility,
automotive, gifting, gadgets, personal care and many other industries.

Digital Trails blends brand, product and e-commerce performance.

We’re not your traditional product placement PR agency. 

We don’t stop at bragging about the reach of the media outlet featuring your product in a gift guide or product round-up.

We analyse views, social shares and amplification. We use Google Analytics to to track new user acquisition, direct and referral traffic, brand search increases and e-commerce sales performance. In essence, we don’t just focus on output, but track the performance of your campaigns and understand how they’re contributing to sessions, sales and your company’s bottom line.

product placement pr boost digital trails

We understand both

shopper and
media seasonality

Some products are evergreen and can be promoted year-long. Others are seasonal and the media will focus on them within specific time frames. Then there are lead times to consider. Did you know journalists start writing about Father’s Day three months in advance? Or that planning for Christmas product features starts in July?

You can have the most amazing product but if you don’t respect media lead times, your last-minute product promotion will fail to generate the visibility it deserves.

What to expect from our

Product PR boost services

Week 1

Product seasonality analysis:

Identify product seasonality
Identify media seasonality 
Draft topical plan for product PR boost 

Week 2

Gather product info:

Product descriptions, benefits, features
RRP and discounts

Week 3

Product E-Alerts setup:

Formatting of press material

Activity luanch

Week 4

First Results:
Product PR results start coming in


Here’s what our clients
have to say


Drop us a message!

Want to see how we can supercharge your Digital PR efforts?

Get in touch!