Performance PR =
International
Digital PR,
Content & SEO

Performance-focused PR that creates visibility and authority for brands

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SEO + Content + Media Relations +
Tools & Analytics =

Performance PR

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Two hands, each holding a megaphone and a third hand in a closed fist to represent the impact of Digital PR, Content and SEO services.

Gone are the days when earned media was measured by reach and AVEs.

We developed an integrated SEO, Content and PR service that goes far beyond counting brand mentions in top tier publications. We use bespoke tools and analytics to show you the real impact that a performance-led PR approach has on your brand and products. And we coined it Performance PR.

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What exactly is this mix of Content, Seo and PR we call

Awareness

Sales

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Performance PR?

What exactly is

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Performance PR?

Awareness

Sales

Strategic and tactical PR

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designed to meet commercial
objectives

We developed an integrated SEO, Content and PR service that goes far beyond counting brand mentions in top tier publications. We use bespoke tools and analytics to show you the real impact that a performance-led PR approach has on your brand and products. And we coined it Performance PR.

Always-on press office

We use media monitoring and social listening tools to monitor the news agenda and key journalists in your industry. We’ll put you in front of them at lightning speed just as they’re covering your industry, niche or products.

Proactive PR

You’re launching a new product or service, opening a new office, raising a round of funding or winning an award. We’ll get the relevant press talking about it and you can sit back and enjoy the limelight (and links)!

Reactive PR

We monitor hundreds of requests for information from journalists across the world daily. We’ll place your products, services, interviews, quotes and key messages right in their inbox as they’re writing their stories.

Dynamic PR & Newsjacking

Sometimes all you need is a topical event or the press to be focusing on a specific subject matter and we can react to that in your favour to generate coverage and links for your company and products.

Expert comment & Thought leadership

We get your C-Suite, experts and spokespeople interviewed and featured in top tier media. And we don’t just look at editorial relevance but also topical relevance. This means we also satisfy Google’s EEAT signals: Expertise, Experience, Authority and Trust, allowing you to build better visibility across the web.

Product PR

It’s no myth. Products endorsed by trustworthy media outlets and featured in product round-ups sell better.

Data-led Performance PR campaigns

We develop newsworthy campaigns that create industry buzz, spark social media conversations, and drive clean inbound links that impact the search rankings of your money pages. Our campaigns drive measurable results across the digital marketing spectrum and are integrated across web, social media, paid, e-mail and influencer marketing for the most efficient results.

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316

earned media

173

followed links

1.8

estimated views

5

domain ranking

300

trafic to product pages

Targeted placements

that speak directly to your target audience and
improve your EEAT signals.

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Not all earned media is equal. We ditch vanity metrics and established norms about media outlet popularity and instead focus on the publications that deliver impact to your target audience.

We’ll help you identify and tap into the right media channels for your objectives, whether it’s top-tier publications or highly specialist outlets, to get maximum exposure and drive measurable results.

What’s more, our Performance PR services will help you improve

Experience, Expertise, Authoritativeness and Trust (better known as E-E-A-T).

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What to expect from our

Performance PR services

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Compaigns

Set-up:

Monitoring tools, reporting, ways of working, brand deep-dive.

Development

Campaign page build, testing & press asset creation (images, charts, press releases, email pitches, media lists)

Ideation:

Idea validation, project mapping, identifying data sources, data research, data analysis & campaign methodology.

Production:

Content Production (on-page), design assets/wireframes, SEO Optimisation (on-page & internal linking)

Launch:

Launch, outreach & live reporting

Ongoing Performance PR

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Campaigns & Always on,
Dynamic PR & Journalist Enquiry service

Drop us a message!

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Want to see how we can supercharge your online discoverability efforts?

Get in touch!

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