Own Your
Global Message

ONLINE REPUTATION MANAGEMENT, CONTENT MARKETING AND PERFORMANCE PR FOR BRANDS.

ONLINE REPUTATION MANAGEMENT, CONTENT MARKETING AND PERFORMANCE PR FOR BRANDS.

Online Reputation Management

Look better online. Our ORM services will help recover, build and protect your online reputation.


Content Marketing
& PR

Increase your brand’s online presence. Influence your target audience.



Consultancy & Training

One-off projects that need external expertise. From SEO Audits to Marketing Strategy Docs or Review Management Training.


Your digital footprint impacts your life

comments

Bad reviews harm your business

85% of consumers trust online reviews as much as personal recommendations.

Google logo

Your new business card

66% of people trust search engines most for information and general news

career success - digital trails

Career Success

70% of employers didn’t hire an applicant because of online content

users

Hiring & Retaining Talent

69% of jobseekers would turn down an offer from a company with reputation problems.

searcg - digital trails

A new level of transparency

88% of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

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Generating Revenue

45% of people have found something in an online search that made them decide not to do business with someone

Global Reach

Digital Trails serves individuals and brands in the UK, US, and Europe.

Digital Trails is an international reputation management and public relations firm, helping clients look better online through a strategic mix of public relations, branding and search engine optimisation. We help clients control their global message.

Countries
+
Publishers
+
Experts on Tap
global reach

DIGITAL TRAILS WILL HELP YOU

1

Scan the Web For Threats

We’ll perform branded and product- or service-related searches and present you with a snapshot of your search profile in every market.

2

Assess reputational risks

We’ll break down your search profile into positive, neutral and negative results and assess the impact of the latter.

3

Improve your search profile

We’ll devise a tailored online reputation strategy that will help you counteract negative results and improve your search profile.

WHO WE HAVE WORKED WITH

"Digital Trails has done a great job for us in providing strategic content marketing and PR support. We've been working with them on a regular basis now and they consistently deliver results, making a positive impact on our clients' bottom line."

Jack Oakley
Performance Content Director
Havas Media Group

"The team is supporting us with a digital strategy aimed at growing our e-commerce channel. By developing relevant story ideas and media angles, they have managed to gain fantastic exposure for our brand - which, in turn, is driving up our online visibility and organic search performance."

Paul Kraftman
CEO Menkind

"We employed Digital Trails to deal with an unfavourable press article ranking high in Google in connection with our brand name. They've been great in suppressing it, managing to push it down several pages in the results and exponentially reducing its negative impact on the business."

Confidential Client

"We engaged Digital Trails to manage highly visible negative press articles on our company's CEO ahead of a planned IPO. They did a fantastic job, managing to suppress them ahead of our IPO announcement, putting our company in a much better light ahead of expected scrutiny."

Confidential Client

"Digital Trails are doing a great job in helping us to build a positive online footprint internationally, boosting our profile in search engines. They’ve also been very good at leveraging and amplifying some of the great initiatives happening within the business."

Markus Mandl
Chief Marketing Officer
Hult International Business School

"Digital Trails have helped us understand the root problem that attracted bad reviews on the business. We've since worked with them to improve our ratings profile and are seeing tangible results in staff and customer satisfaction, which has reduced costs and increased revenue."

Confidential Client

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Average increase in revenue for companies with good reputations compare to those with bad reputations

27%

10% AVERAGE SAVINGS PER HIRE FOR COMPANIES WITH GOOD REPUTATIONS

More clicks from Google when your company’s ratings jump from three to five stars

25%

9% INCREASE IN POTENTIAL REVENUE FOR EVERY ONE-STAR RATING HIKE ON YELP

Potential loss of sales when customers can’t find the information they’re looking for

50%

Potential loss of prospect customers when they find two negative results on your business on the first page of search results

44%

GET YOUR FREE ANALYSIS

International House
24 Holborn Viaduct
EC1A 2BN, London
United Kingdom

+44 (0)20 805 850 18

hello@digitaltrails.co.uk