85% of consumers trust online reviews as much as personal recommendations.
66% of people trust search engines most for information and general news
70% of employers didn’t hire an applicant because of online content
69% of jobseekers would turn down an offer from a company with reputation problems.
88% of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online
45% of people have found something in an online search that made them decide not to do business with someone
Digital Trails is an international reputation management and public relations firm, helping clients look better online through a strategic mix of public relations, branding and search engine optimisation. We help clients control their global message.
We’ll perform branded and product- or service-related searches and present you with a snapshot of your search profile in every market.
We’ll break down your search profile into positive, neutral and negative results and assess the impact of the latter.
We’ll devise a tailored online reputation strategy that will help you counteract negative results and improve your search profile.
"Digital Trails has done a great job for us in providing strategic content marketing and PR support. We've been working with them on a regular basis now and they consistently deliver results, making a positive impact on our clients' bottom line."
Performance Content Director
Havas Media Group
"The team is supporting us with a digital strategy aimed at growing our e-commerce channel. By developing relevant story ideas and media angles, they have managed to gain fantastic exposure for our brand - which, in turn, is driving up our online visibility and organic search performance."
"We employed Digital Trails to deal with an unfavourable press article ranking high in Google in connection with our brand name. They've been great in suppressing it, managing to push it down several pages in the results and exponentially reducing its negative impact on the business."
"We engaged Digital Trails to manage highly visible negative press articles on our company's CEO ahead of a planned IPO. They did a fantastic job, managing to suppress them ahead of our IPO announcement, putting our company in a much better light ahead of expected scrutiny."
"Digital Trails are doing a great job in helping us to build a positive online footprint internationally, boosting our profile in search engines. They’ve also been very good at leveraging and amplifying some of the great initiatives happening within the business."
Chief Marketing Officer
Hult International Business School
"Digital Trails have helped us understand the root problem that attracted bad reviews on the business. We've since worked with them to improve our ratings profile and are seeing tangible results in staff and customer satisfaction, which has reduced costs and increased revenue."