Reading Time: 7 minutes The reputation of your brand has a direct impact on your company’s success. If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy. But how can you keep track […]
Reading Time: 8 minutes If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concered about the security of your data, you’ve probably asked yourself: “Can I delete my online presence?” Performing a Google search of your own name will have you […]
Reading Time: 8 minutes In today’s digitally-charged world, online reviews can make or break a brand. Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on […]
Reading Time: 7 minutes Bad reviews from TripAdvisor customers can have some drastic repercussions on the success of your business. Whether you’re a local mom-and-pop jewelry repair shop who’s received one snaring review that stays at the top of your TripAdvisor business page for months, or a large paradise resort receiving a backlash of negative reviews during a week […]
Reading Time: 7 minutes In this modern era of Google search, social media, personal websites and blogs, it’s very likely that your online persona will be carefully reviewed by employers.
Reading Time: 5 minutes Online visibility is essential. But do you know how to measure it accurately? Here’s our tips on the most important metrics needed to measure online visibility.
Reading Time: 9 minutes If you’ve just started your business or have recently decided to take your business online, building your online presence can mean the difference between success and failure. But it can also be a daunting task. With so many brands fighting for visibility online, it may seem downright impossible to get yours at the top of […]
Reading Time: 8 minutes To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.
Reading Time: 5 minutes Brand visibility is a brand and its offering’s presence in a consumer environment. This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.
Reading Time: 5 minutes A positive brand image is essential for any business’ success. Even the slightest bit of bad press can have a detrimental effect on your bottom line.
Reading Time: 3 minutes Digital PR and content marketing have become the key to increasing consumers’ awareness of a brand.