Tag: Online Visibility

If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy.

But how can you keep track of what people are saying about your brand online?

If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concerned about the security of your data, you’ve probably asked yourself: “Can you delete your online presence?”

Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on a business’ success, we wrote a blog explaining how to remove bad Google reviews of your brand.

Whether you’re a local mom-and-pop jewelry repair shop who’s received one snaring review that stays at the top of your TripAdvisor business page for months, or a large paradise resort receiving a backlash of negative reviews during a week where half your staff happened to be out with the flu, bad TripAdvisor reviews can be burned in the mind of a prospective customer for a long time.

According to a survey by CareerBuilder, 70% of employers use social media sites to screen candidates before hiring, while 54% of them have eliminated a candidate based on their accounts.

Thus, the question arises: can your online presence help your job search?

Online visibility is essential. But do you know how to measure it accurately? Here’s our tips on the most important metrics needed to measure online visibility.

If you’ve just started your business or have recently decided to take your business online, building your online presence can mean the difference between success and failure. In this blog we’ll give you some tips on how you can create and build your online presence for your brand to ensure you have the right eyes on it.

To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.

Brand visibility is a brand and its offering’s presence in a consumer environment.  This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.

Today more than ever, consumers rely on online reviews and press coverage generated via Digital PR to evaluate a brand’s products or services before purchasing them. With growing competition, more brands are understanding the importance of having a strong online presence on third-party platforms.