Reading Time: 7 minutes The reputation of your brand has a direct impact on your company’s success. If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy. But how can you keep track […]
Reading Time: 8 minutes If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concered about the security of your data, you’ve probably asked yourself: “Can I delete my online presence?” Performing a Google search of your own name will have you […]
Reading Time: 8 minutes In today’s digitally-charged world, online reviews can make or break a brand. Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on […]
Reading Time: 2 minutes The team at Digital Trails welcomes the exciting news of being selected as a finalist in the ‘Best use of PR in a search campaign’ category, at the 2020 UK Search Awards.
Reading Time: 8 minutes To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.
Reading Time: 5 minutes Brand visibility is a brand and its offering’s presence in a consumer environment. This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.
Reading Time: 4 minutes Whether you’re a business owner, on the hunt for a new job, or simply want to take control of your online presence, it’s likely you’ve wondered how to remove your name from Google search results.
Reading Time: 5 minutes A positive brand image is essential for any business’ success. Even the slightest bit of bad press can have a detrimental effect on your bottom line.
Reading Time: 3 minutes Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.