8 Free Online Reputation Management Tools You Need

Reading Time: 7 minutes The reputation of your brand has a direct impact on your company’s success. If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy.  But how can you keep track […]

Can You Delete Your Online Presence?

trash can

Reading Time: 8 minutes If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concered about the security of your data, you’ve probably asked yourself: “Can I delete my online presence?” Performing a Google search of your own name will have you […]

How to Remove Bad Reviews on Amazon

Reading Time: 8 minutes In today’s digitally-charged world, online reviews can make or break a brand.  Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on […]

Best use of PR in a search campaign

UK Search Awards 2020 logo, featuring the London City skyline in the background.

Reading Time: 2 minutes The team at Digital Trails welcomes the exciting news of being selected as a finalist in the ‘Best use of PR in a search campaign’ category, at the 2020 UK Search Awards.

How to increase visibility for your e-commerce business

Increase visibility for e-commerce websites - Digital Trails

Reading Time: 8 minutes To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.

How to Create Online Visibility for Your Brand

Different elements of online visibility, from organic search results to social media presence and reviews

Reading Time: 5 minutes Brand visibility is a brand and its offering’s presence in a consumer environment.  This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.

Can you remove your name from Google search results?

How to remove your name from Google search results

Reading Time: 4 minutes Whether you’re a business owner, on the hunt for a new job, or simply want to take control of your online presence, it’s likely you’ve wondered how to remove your name from Google search results.

What are the benefits of doing online reputation management?

What are the benefits of reputation management

Reading Time: 3 minutes Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.