REPUTATION BUILD SERVICES
BUILD A POSITIVE PERSONAL & CORPORATE ONLINE REPUTATION PROFILE.
BUILD A POSITIVE PERSONAL & CORPORATE ONLINE REPUTATION PROFILE.
Build a strong personal or corporate brand that protects you in times of adversity
Positive reputations act as a buffer against negative content, malicious attacks by competitors or other issues and crises. Brands and people enjoying positive news coverage, five-star reviews and good online visibility are more successful and better protected against the impact of negative content.
How we help you build a good online reputation:
A solid SEO strategy for your website
Increases your online visibility and puts in you in front of your customers and stakeholders.
Google My Business (GMB) and Local SEO
Promotes your products and services to people willing to buy them.
Digital PR and Thought Leadership
Reinforces your online presence end establishes you as a leader in your field.
Special Projects
Wikipedia page development, AdWords and PPC campaigns, Business Listings, Social Media Marketing and more.
BRAND MONITORING
Pick up negative sentiment and content at an early stage where the potential negative impact is contained.
Improved reviews
Your public customer ratings and feedback are one of the most important drivers of revenue.
Build and own the perfect search profile
93% of online experiences start with a search and 94% of people don’t go beyond the first page of Google when searching. Owning a strong search profile is the backbone of any online reputation management strategy.
Is building an online reputation a one-off project?
In short, no. You can compare it to building trust among friends, co-workers and business partners. You achieve this by creating relationships that are mutually beneficial, respecting your trading partners, addressing issues directly and successfully, caring for your customers, telling the truth, begin flexible and delivering the unexpected.
All these can take the shape of Public Relations activities, and commercial and marketing initiatives which reflect the values of your brand.
Planning these, rolling them out and reaping the rewards is ongoing, but will elevate your business above your competitors.
How much does it cost to build an online reputation?
Reputation building costs vary for businesses and individuals based on your industry, expertise, level of competition and, availability for press, resources available for promotion and so on. Fees start from as little as £3,000 per month for a period of six months or more.
Pricing Example
Client:
Start-up operating in the cannabinoid market (CBD oils)
Market:
UK (National)
Goal:
Improve search results, build thought leadership (Digital PR) in both consumer and trade sectors, develop influencer network, set up analytics and reporting
Resources available:
C-Suite available for comment and interviews, own research commissioned, product review, own industry events
Cost: £5,000 per month (min. 6 months)
