Driving Father's Day sales
with Performance PR.
An innovative mix of SEO, Content, PR & Affiliate Marketing
The campaign delivered remarkable results that left a lasting impact on Menkind’s performance. Notably, category traffic experienced an astounding +220% YoY surge and the PR placements demonstrated their substantial worth by generating an impressive +£63,000 in affiliate revenue. This concrete financial boost underscored the campaign’s direct influence on the brand’s revenue growth, reinforcing its strategic value.
For their search engine performance, Menkind’s ranking for the highly competitive keyword “father’s day gifts” received a welcome boost. Previously ranking 5th in the SERPs, the campaign propelled the transactional keyword to an impressive 2nd position. This positive change demonstrated how the campaign improved brand visibility and search performance, leading to increased discoverability and inbound traffic.
The campaign’s reach and influence were further showcased through a total of 150 earned media placements. These placements spanned across various national and authoritative outlets, emphasising the campaign’s broad reach and its ability to resonate with a diverse audience.
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