Bravo Savings Network:
One Creative Concept to Drive PR
coverage and Links in Seven Markets
Creating Multi-market Efficiencies
Unlocking international success with the Smart Shopper Index
This case study serves as a compelling example of how a data-driven, multi-market approach can elevate a brand’s international presence, boost online rankings, and generate substantial traffic and visibility.
The results of this multi-market campaign exceeded all expectations. The campaign secured a total of 316 earned media placements, further amplifying the brand’s visibility and recognition, and a total of 173 followed links, signifying the campaign’s effectiveness in generating high-quality backlinks from authoritative sources. Moreover, it won the Best Pan-European Campaign at the European Search Awards 2022.
The campaign had an estimated 1.8 million views and a remarkable +300% increase in traffic to main product pages was achieved, illustrating its significant reach, impact and ability to direct users to key areas of interest.
Campaign pages emerged as the best for generating links and were recognised as top-performing content, contributing to the achievement of an impressive +5 point increase in domain ranking across all seven websites.
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