PERFORMANCE PR Services

DON'T LET YOUR COMPETITORS GET ALL THE MEDIA LIMELIGHT. CREATE AND REFINE YOUR BRAND STORY.

DON'T LET YOUR COMPETITORS GET ALL THE MEDIA LIMELIGHT. CREATE AND REFINE YOUR BRAND STORY.

We cleverly leverage our media liaison experience, news generation principles, your own resources, and the topical media calendar to generate high-impact Performance PR.

media relations experience - digital trails

Why pr?

6x

Higher chances of your audience remembering your brand compared to advertising

70%

Of links users click on are organic


111.37%

Of PR and SEO benefits under one roof


What is PERFORMANCE pr?

Performance PR is not a new form of public relations but just a savvier way of doing PR which also positively impacts your site’s visibility. In fact, Digital PR generates authentic earned media, which combined with data-led resources boosts your brand awareness and your site’s visibility in searches.

what is digital pr - digital trails

The benefits of performance pr

The advantage of Performance PR over “traditional PR” is in measuring impact. We use all our combined experience in PR to generate client citations, brand awareness, sales, backlinks to client’s sites leads and much more. And the best part of this is that it can all be measured in the metrics that influence your bottom line.

1.

Generates high quality backlinks from trusted domains

2.

Improves your natural link profile and site rankings

3.

Boosts your brand reputation


4.

Increases traffic to your site


5.

Generates social media shares

6.

Encourages sales


7.

Extremely cost effective & long-lasting

8.

Provides measurable impact

Examples of performance pr

Campaign Example

Client:
MENKIND (national retailer)

Campaign:
Online visibility campaign focused on Father's Day:
https://www.menkind.co.uk/blog/lockdown-dad

Goal:
Media coverage, referral traffic, inbound links, affiliate revenue

Why It Works:
The campaign used a poll based on a nationally representative sample to create a data set. This was then pitched to the media to generate brand mentions and link to the campaign page. Separately, product PR was used to generate product coverage in round-ups, gift guides and product features ahead of Father's Day, The campaign was extremely successful in driving up both keyword rankings and revenue, that it was chosen among the top 10 at the 2020 UK Search Awards.

Campaign Example

Client:
LOST UNIVERSE (online retailer)

Campaign:
Brand launch
https://lostuniverse.com/blogs/lost-universe-blogs/binge-watcher-dream-job-applications-now-closed

Goal:
Awareness, media coverage, referral traffic, inbound links, increase in branded searches

Why It Works:
The campaign used an integrated approach to drive maximum impact. It employed influencer marketing, competitions and giveaways, and a newsworthy hook to create a campaign packaged as the "BEST JOB IN THE UK". It ended up generating international coverage and links from top tier publications, buzz on social media and it resulted in dramatically boosting the client's branded searches from that point onward.

Campaign Example

Client:
BRAVO SAVINGS NETWORK (discount voucher platform)

Campaign:
Smart Shopper Index
https://www.bravovoucher.co.uk/smart-shopper-index

Goal:
Media coverage, high-quality inbound links

Why It Works:
The campaign devised a proprietary index used to measure consumer savviness across the OECD countries, taking into consideration certain values such as household savings, household spending, the cost of utilities, services and goods and web searches for discount- and savings-related keywords. The results were packaged in a report, which was launched across several markets, generating 350+ pieces of coverage and more than 250 links from high-ranking domains.

Why hire a pr agency?

You’ll be forgiven if you think that Digital PR is easy, a nice-to-have rather than a must-have or that anyone can be trained to do it. In all honesty, most people we come across think the same – but that’s before seeing how a well-executed Performance PR campaign can drive SEO results and business ROI. By hiring an agency to support you with Performance PR, you will:

  • Save years trying to understand how the media works
  • Save years in building and nurturing your journalist connections
  • Save tens of thousands a year in costs for PR tools
  • Not have to deal with journalists’ requests and deadlines at unsocial hours or at weekends
  • BE MORE SUCCESSFUL

Let’s talk about
how pERFORMANCE pr can boost your
online visibility