From Local to Global: Leveraging Digital PR for International Success
In today’s digital age, the boundaries that once confined your brand and business are fading away, opening doors to a…
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From Local to Global: Leveraging Digital PR for International Success
In today’s digital age, the boundaries that once confined your brand and business are fading away, opening doors to a global marketplace where international visibility isn’t just beneficial—it’s essential.
Choosing the Right B2B Tech PR Agency: A Guide for Tech Companies
In the rapidly evolving world of technology, staying ahead in the market is not just about having innovative products, services or technologies; it’s also about how effectively you communicate them to important stakeholders, from talent to investors.
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America’s Unique Halloween Costume Trends in Every State
In a world where pumpkin spice lattes and falling leaves herald the arrival of Halloween, it’s no secret that this holiday season captures the collective imagination of an entire nation.
With this in mind, we unravel the weird and wonderful Halloween costume preferences from across the United States.
8 Free Online Reputation Management Tools You Need
If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy.
But how can you keep track of what people are saying about your brand online?
Can You Delete Your Online Presence?
If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concerned about the security of your data, you’ve probably asked yourself: “Can you delete your online presence?”
How to Remove Bad Reviews on Amazon
Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on a business’ success, we wrote a blog explaining how to remove bad Google reviews of your brand.
How to remove bad reviews from TripAdvisor
Whether you’re a local mom-and-pop jewelry repair shop who’s received one snaring review that stays at the top of your TripAdvisor business page for months, or a large paradise resort receiving a backlash of negative reviews during a week where half your staff happened to be out with the flu, bad TripAdvisor reviews can be burned in the mind of a prospective customer for a long time.
Can Your Online Presence Help Your Job Search?
According to a survey by CareerBuilder, 70% of employers use social media sites to screen candidates before hiring, while 54% of them have eliminated a candidate based on their accounts.
Thus, the question arises: can your online presence help your job search?
Tips to make the most of your digital marketing internship
Francesca Wild, digital marketing intern at Digital Trails shares her tips on making the most of your digital marketing internship.
Best use of PR in a search campaign
The team at Digital Trails welcomes the exciting news of being selected as a finalist in the ‘Best use of PR in a search campaign’ category, at the 2020 UK Search Awards.
How can you measure online visibility?
Online visibility is essential. But do you know how to measure it accurately? Here’s our tips on the most important metrics needed to measure online visibility.
