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What is your online presence and how do you build it?

If you’ve just started your business or have recently decided to take your business online, building your online presence can mean the difference between success and failure. In this blog we’ll give you some tips on how you can create and build your online presence for your brand to ensure you have the right eyes on it.

Digital Trails 21 August 2020
Resources

How to increase visibility for your e-commerce business

To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.

Digital Trails 17 August 2020
Recruitment

Freelance SEO Consultant

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Would you like to be a part of a cross-cultural team of freedom-loving marketing professionals delivering exciting projects across the world?

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Digital Trails 2 August 2020
Reviews Cheat Sheets

How to remove bad Google reviews of your brand

A bad Google review can be a tough pill to swallow for any business owner. Luckily, there are actions you can take if you feel that your company has received an unfair or fake view. Unfortunately, the process isn’t as easy as simply clicking “Delete”.

Digital Trails 14 May 2020
Resources

How to Create Online Visibility for Your Brand

Brand visibility is a brand and its offering’s presence in a consumer environment.  This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.

Digital Trails 30 April 2020
Cheat Sheets Resources

Can you remove your name from Google search results?

Whether you’re a business owner, on the hunt for a new job, or simply want to take control of your online presence, it’s likely you’ve wondered how to remove your name from Google search results.

Digital Trails 28 April 2020
Listicles

10 Steps to Create and Maintain a Positive Brand Image

A positive brand image is essential for any business’ success. Even the slightest bit of bad press can have a detrimental effect on your bottom line.

Digital Trails 27 April 2020
Resources

How to prevent and react to reputation crises

Do you think you’re immune to a reputation crisis? Think again! All companies should be aware of how to manage any issues that arise with their online reputation, as well as problems that arise from potential business, sales and profits.

Digital Trails 26 March 2020
Uncategorized Resources

What are the benefits of doing online reputation management?

Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.

Digital Trails 5 December 2019
Resources

How does digital PR help your brand’s online visibility

Today more than ever, consumers rely on online reviews and press coverage generated via Digital PR to evaluate a brand’s products or services before purchasing them. With growing competition, more brands are understanding the importance of having a strong online presence on third-party platforms.

Digital Trails 5 December 2019
Reviews Resources

How do you improve your customer reviews?

97 percent of all consumers use internet reviews to find local businesses and check their online reviews.

Of these, over 12 percent does so every day according to the BrightLocal Local Consumer Review Survey.

According to the same survey, 64 percent of customers read online reviews to search for services and goods always or regularly.

Digital Trails 28 October 2019

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