PR &
Media Relations

Increase visibility and drive thought leadership at national or international level

A collection of different types of graphs used to report on measurable and impactful PR services.

We support our clients with measurable and impactful PR,

influencers and media relation services aligned with their business objectives. Whether you’re an e-commerce scale-up expanding into new markets, an ed-tech player working on gaining a cutting edge on your competitors in your home market or a service provider ramping up your brand visibility, we can make PR perform to fuel your business growth.

Build your brand

and increase visibility in over 25 countries

Digital Trails enables established companies, innovative start-ups and scale-ups to increase visibility and drive thought leadership at national or international level, to attract investors, partners, customers and talent.

Digital Trails goes one step beyond a traditional PR agency, supporting your team from the definition of your communication strategy, all the way to multi-market execution and brand performance reporting.

We offer a one-stop solution for companies looking for effective PR in multiple markets, with press office and media relation services across the UK, Europe, the Americas and APAC, at reasonable prices.

Build thought leadership and authority online for your brand

Gain a competitive edge through highly reputable publications & online voices – to reach your audience where it matters most

Build category leadership to hire great talent and be top of mind for stakeholders

PR, content & SEO partners

with international capabilities

Digital Trails is built differently.

Our senior strategy teams in the UK and EU are supported by in-market delivery teams in 25 countries.

This means you don’t need multiple agencies or freelancers  to manage initiatives in each market. We are one global team, with a single point of contact and one consistent approach.

We understand the needs of international companies – from startups to established players. Our clients benefit from our creativity, speed and ‘boutique’ agency feel – but with all the resources needed to deliver specific market activations.

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PR strategies and execution,

tailor-made for
each market

Spanish is spoken in 20 countries, English in 40 and German in 6 – yet all have individual nuances, cultures and ways of working. To make sure we help you penetrate the right markets with the right messages, the Digital Trails PR teams are based in-market. They know how to navigate the complexities of multiple markets, with culturally-specific strategies that will help you get maximum reach for your message.

What to expect from our (non) traditional

PR services

Stage 1

PR strategy & press office set:

Create and localise press office
Confirm communication & PR strategy 
Create PR calendar & build target media lists 

Stage 2

Reactive & proactive PR activity launch:
Start of agreed PR plan & outreach to media

Stage 3

Early results & initial coverage:

Proactive media outreach (excluding press releases) generally starts generating coverage around Month 2-3

Stage 4

Thought leadership campaign boost:
Add-on campaigns can be added in key calendar periods to boost coverage and media placements


Here’s what our clients
have to say


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Want to see how we can supercharge your Digital PR efforts?

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