International PR Coverage
and Links to Boost Website
Driving authoritative links to money pages through data-driven campaign on perfect working holidays
The outcomes of Culture Trip’s “Work Hard, Play Hard” campaign went far beyond the promised results.
We secured a total of 62 earned media placements, including in Euronews, MSN, Yahoo & Globetrender reflecting the extensive reach and resonance of the campaign. These placements had an average Domain Rating (DR) of 51 and yielded 51 backlinks, with 41 of them being followed links. This substantial number of high-quality links bolstered Culture Trip’s online presence and authority.
The campaign gained an estimated 1.46 million views, demonstrating its significant impact and reach within the travel sector. On social media platforms, the campaign generated 4,600 social engagements, further underscoring its influence and engagement with the audience.
Culture Trip’s “Work Hard, Play Hard” campaign is a shining example of how innovative, data-driven digital PR initiatives can adapt to evolving consumer trends and navigate industry challenges. This campaign not only addressed the contemporary travel landscape but also successfully capitalised on emerging trends, making it a resounding success in the travel industry.
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