EF English Live:
Creating Demand for
“Business English” Courses and
Increasing Website Traffic in Italy
Driving Course Sign Ups in Italy through Strategic Campaigns and Data-Driven Insights
EF English Live secured 1st and 2nd positions for key search terms in the highly competitive landscape as result of the campaign, further strengthening the brand’s online presence and contributing to a remarkable +6% YoY increase in quarterly organic traffic. This growth clearly indicated the campaign’s effectiveness in driving visitors to EF English Live’s website.
In addition to boosting organic traffic, the campaign secured a notable +21% YoY increase in online share of voice, underlining the brand’s strong media presence. Furthermore, the campaign’s estimated lifetime views reached an impressive 664,000 and the acquisition of 22 followed links, with an average Domain Rating (DR) of 49, served as a testament to the campaign’s ability to enhance online visibility and credibility through backlinks from authoritative sources. What’s more, it earned us the accolade of “Best Local SEO Campaign” at the European Search Awards 2023.
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