Content Marketing Services
GAIN EARNED MEDIA COVERAGE AND LINKS, DRIVE ORGANIC TRAFFIC AND reach your customers.
DRIVE ORGANIC TRAFFIC TO YOUR SITE, GAIN EARNED MEDIA COVERAGE AND LINKS through engaging content AND BOOST ONLINE VISIBILITY.
Tell your brand story
We cleverly leverage our media liaison experience, news generation principles, your own resources, and the topical media calendar to generate high-impact Performance PR that boosts your online presence.
Content Marketing Strategy
A good content marketing strategy will generate earned media coverage, build a positive reputation and make your business appeal to more customers.
✔ Identify areas of commercial opportunity
✔ Drive organic traffic
✔ Build a solid search profile
Good content will engage your customers, attract traffic and make you stand out. Our data-driven content will align with your business objectives, delivering tangible ROI.
✔ Engage your audience
✔ Satisfy search queries and attract traffic
✔ Increase conversions on site
We create and distribute content both on your site and third-party platforms, social media channels, media outlets and your customers.
✔ Increase referral traffic
✔ Increase referral traffic
✔ Increase expertise, authority, relevance, and trust of your site
Content marketing that converts
Create inspirational content that converts unique visitors into new customers. Promote your brand through storytelling and improve your online visibility. We can create content to boost your existing web and social media presence, while understanding your current market and customer demographic. Once we understand your audience, we can devise bespoke campaigns that help you reach your business goals.
Our content marketing approach
Content marketing campaigns
We scout your industry, existing and new consumer base as well as your target media for opportunities to create campaigns that are new, engaging and deliver long-lasting results.
Our content marketing campaigns can be topical or evergreen, vertical or generic, local or international – but they all have one thing in common: they deliver ROI for your business.
✔ Higher visibility in search engines
✔ More referral traffic
✔ Improved brand reputation
News Generation Campaigns
News generation campaigns are a great way to keep your company within the public eye by generating a stream of news around it. It is a type of campaign that commands attention and keeps your brand at the forefront of customers' minds. Our team of seasoned PRs know what it takes to make a campaign interesting for the press and can get you the limelight that increases your authority, consolidates your market position and drives sales.
✔ Earn media mentions and links
✔ Increase visibility with your target audience
✔ Increase visibility with the media
Bespoke Campaign Microsites
It’s beneficial to host content marketing campaigns on standalone landing pages and microsites. This reduces the risk of being seen as chasing “free advertising“ to your branded site. Don’t worry, you’ll still reap the SEO, PR and commercial benefits but in a more sustainable, organic way.
✔ Increases your site’s domain authority
✔ Adds owned web properties to your branded search results
✔ Generates more high-quality links to your site
We create user-centric content that drives organic traffic to your website. The more content you have and the better it’s written, the higher your chances that customers will stick to your site and convert.
✔ Optimised for customers and search
✔ Increases your visibility in search engines
✔ Drives growth and sales
We create unique and engaging product copy that generates demand, informs your customers and drives more traffic to your site.
✔ Aligns copy with customer search terms
✔ Creates TOV consistency across your properties
✔ Promotes USPs and key features
Regular blogging puts you in front of a growing audience, increases your authority in your field and gives Google fresh content on the basis of which your website will be ranked higher in search. We can help with identifying topics, planning a content calendar and delivering the articles that will drive your business growth.
✔ Drives inbound traffic
✔ Helps increase your authority
✔ Nurtures and converts customers
Press copy such as press releases, comments, interviews and case studies are essential to promoting your company's goods and services effectively through the media. We not only draft impactful press copy but optimize it to increase the positive SEO impact.
✔ Optimised for press and SEO
✔ Delivers key messages
✔ Elevates your brand through third-party endorsement
Social Media Assets
We help create copy and digital assets to grow, engage and convert your social media audience.
✔ Sharable branded assets
✔ Consistent TOV
✔ Humanises your brand