Online Reputation management Services
for Brands and Individuals
BUILD A POSITIVE SEARCH PROFILE AND ELEVATE YOUR BRAND'S ONLINE PRESENCE.
Almost 60% of executives agree online reputation should be managed, yet only 15% do something about it. Where do you fall?
WHY DOES MANAGING YOUR REPUTATION MATTER?
In the same way you’d walk into a business meeting and want to positively impress your counterparts, you should be thinking about how you’re seen online. In person, you can rely not only on your knowledge and achievements (the hard facts) but also on your charm and character (chemistry with the audience). Online, facts matter more. Responding to reviews in the right way (especially the negative ones), addressing criticism, customer complaints, acknowledging mistakes – they all contribute to your brand’s reputation. In the digital world, everything you and your brand does is under a bigger spotlight and subject to much more than ever before. What people say about you is a far more important element of your business’ success than in the past.
WHO NEEDS REPUTATION MANAGEMENT?
While Online Reputation Management (ORM) is a relatively new term, reputation itself has always been around. Whether you’re a person or a business, your reputation is your biggest asset. And if you’re on the list below and not actively managing your reputation, you’re taking a huge risk:
Entrepreneurs
Investors, partners, creditors and potential customers will look you up online.
Brands
It’s a competitive environment, standing out pays off. Ignoring customer sentiment will damage your revenue.
Retailers
If you use any review platform, you need to manage ORM.
Service providers
From insurance to finance, your services are compared on blogs, forums and on social media
Professional figures
Dentists, lawyers, accountants, financial advisors. Before spending money with you, your customers will make their due diligence.
Local Businesses
If you have a GMB (Google My Business) account, managing your reputation is important.
Education
From professional courses to business schools. Sometimes your customers pay a lot of money and they’re right to do a thorough search.
Job seekers
Your online footprint is part of your CV and employers will look you up online.
Employers
You’ll struggle to get the best talent if you suffer reputation problems. Jobseekers will look you up on Glassdoor and other platforms before accepting an offer.
Online Reputation Management Services
Digital Trails provides personal and executive reputation management services. We help push down negative search results, clean up your search profile and promote positive storytelling. In a nutshell, we’ll help you influence how you and your business are seen online.
We deal with damaging google results such as
Images &
Videos
Reviews &
Complaints
Negative online press coverage
Online
reputation management techniques
Digital Trails works with brands, executives and people of interest to assess the current situation, clean up any negative results and build a positive solid reputation from the ground up. We also offer training services, teaching you how to maintain a positive reputation after we’re gone.
SEO Strategy
Custom website creation
Online brand mention monitoring
Digital PR
Content Marketing
Brand Storytelling
Thought leadership
PPC Campaigns
